Jan 28, 2019
As we get ready for the Super Bowl, it’s been a week of the “Certainty of Uncertainty.” We think a lot about changes in our business of content marketing- changes to strategies, people, culture etc. But when it comes to the transformation, why does everyone want to own the result, but no one wants to own...
Jan 21, 2019
In its newest ad “The Best Men Can Be,” Gillette attempts to weigh-in on social issues by challenging the idea of “toxic masculinity” in our culture. In this episode, Robert Rose shares his thoughts on the debate around the ad, including how using a “narrator” may have mucked it up and envisions how the ad...
Jan 15, 2019
In every great story, there’s a great villain. Have you found the right “villain” for your brand? In this episode, Robert Rose challenges us to find what or who is preventing you (the hero) from reaching your goal, why fake news is outperforming the truth, and what’s up with repurposing live video? And that’s...
Jan 5, 2019
Have we run out of original ideas in content marketing? In this inaugural episode, Content Marketing Institute's Robert Rose challenges us to make something new (even if it means making something wrong), to push back against the internal agency model touted by Clorox’s CMO, and to reexamine our approach to video...