Jun 25, 2019
Is older better – or boring? In this episode, Content Marketing Institute’s Robert Rose explores the duality in the love people (and businesses) have for what's proven and simultaneous attraction to shiny, new fads. Plus, he explores the disheartening impact of short-termism on creativity in our work. On the...
Jun 18, 2019
In this episode, Content Marketing Institute’s Robert Rose explains how you can use the “ironic process theory” as a technique when creating great content. Plus he explores the yearly list of the most important stats and tech trends on the internet for 2019 and points you to an article that offers tips to improve...
Jun 11, 2019
Did one of the world’s most innovative companies just do something incomprehensibly stupid – or actually brilliant? In this episode, Content Marketing Institute’s Robert Rose explains how you can use the same psychological phenomena in your storytelling that Apple is using to sell computer stands. Plus, he...
Jun 6, 2019
Forget trust falls and other team building games, what if companies had teams create actual works of art as a way to foster collaboration? Even if that art ultimately had no business purpose? In this episode, Content Marketing Institute’s Robert Rose explains why he feels what’s good for employees’ souls could be...